You can also uninstall these extensions at any time. If you instead want to install a third-party ad blocker, you can visit the Chrome web store.

From here, you can toggle Ads on or off, and also adjust Popups and redirects.

Select Site Settings, and then click Additional permissions.

Open the Settings menu, and click Security and Privacy.

If you still want to proceed with Chrome’s pre-installed ad limiter on desktop, follow these steps to enable or disable it: How to enable and disable Chrome’s built-in ad blocker, or ad blocker extensions Because Google profits heavily from ads and trackers, promoting effective ad blockers is not always in their best financial interests. Also, be aware that Google has plans to restrict which ad blockers work with the Chrome browser, a development that may also impact Microsoft’s Edge browser. Because Ghostery is extremely easy to personalize, you can also determine what’s visible as you browse.Īs always, you should verify any extension you add to Chrome. It works as a simple extension for Chrome and other popular browsers, and blocks ads on Youtube, Facebook, Twitch, and more.Īnother popular application is Ghostery, which functions as an ad-blocker while stopping social media trackers and cookies.

This widespread application is the first to appear in search results and has some of the best ratings. One of the most common ad blockers for Chrome is AdBlock Plus. The most common third-party ad blockers for Chrome those hosted directly on the page), ad blockers can sometimes-though not always-successfully prevent the ad from displaying correctly. those not hosted directly on the page itself). These add-ons use available ad scripts to block webpage requests to load third-party ads (i.e. Knowing Chrome’s built-in blocker has these limitations, most people instead turn to separate browser extensions. Google doesn’t block YouTube ads, for example, because YouTube is part of Google, and both sites profit from those ads. Ads are how they make much of their revenue. Why does Google take this approach? Because Google is, first and foremost, an advertising company. Ads that are especially intrusive or annoying are blocked others ads will still appear on the pages you view. Understanding Chrome’s built-in ad blockerĬhrome’s built-in ad blocker (or limiter) is set to keep ads within a specific range of acceptability, using something called the Better Ads Guideline. Before we explain how to enable and disable ad blocker on Chrome, let’s first examine how Chrome’s ad blocker works, and what it can and can’t do. If you’re looking for better privacy and a better overall experience, you should instead consider a third-party extension like AdBlock Plus, or a privacy browser with built-in ad blocking, like Brave. Many ads will still get through, even with Google’s tool turned on-ads that are both annoying and privacy-invading. But note that this tool isn’t so much an ad blocker as an ad limiter. And you can turn Chrome’s ad blocker on or off at any time. Like most ad blockers, Chrome’s service improves your experience by reducing unwanted pop-ups, and stopping noisy autoplay videos.

Google Chrome has a built-in tool that limits the number of ads you see while browsing the Web.

Google chrome ad blocker rank